Posters were printed on paper made from 100% chlorine and tree-free sources.
Branding the devil
Branding the Devil
Every year, on December 7th, Guatemalans buy paper-mache devil dolls and burn them on the streets and in their gardens. It's completely mental with fires burning everywhere and kids setting off bangers all over the city. All good fun. However from a design perspective, I got thinking about how this could be 'branded' in a way that would provide a unified identity. How could this be cleaned up, but retain the event's lo-fi, chaotic ethos?
Firstly I decided to create a logo. Something clean and easy to apply at any level and would stand out from the typical visual style of the fireworks packaging. Secondly it needed to be an image that referenced Lucifer, but in a way that wouldn't offend people or scare children (just like the paper mache dolls).
Keeping it lo-fi
Additionally I felt it was important to ensure this would be a logo that could be applied cross various mediums, and without any technology. Something that would be practical for people without access to printers, armed with a few sharpies or stamps.
In keeping with tradition, we also made a huge pinata of the logo, and set it ablaze down on the beach.
Richard & Alejandra
Invite design for my wedding. Inspired by Alejandra's grandfather's 1923 luggage tag, and the colonial city of La Antigua (where the wedding is took place).
Refreshed identity for one of Central America's leading architectural firms Studio Domus.
The brief was simple - keep the name, squares and turquoise colour palette.
Building on the new logo I created an identity that could be recognised without having to explicitly refer to the company, that offered flexibility across a range of applications.
Furthermore I redesigned their corporate stationary and online presence using abstract traces of their architectural work.